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tony2456
Guest
I'm doing a group project for my Principles of Marketing class. We're covering the Commercialization phase of the new-product process (strategy development, idea generation, screening and evaluation, business analysis, development, market testing, commercialization). The three main features we're covering are perceptual maps, product positioning and regional rollouts. I've been assigned to do cases in point of successes and failures regarding successes and failures of Commercialization. Trouble is, I'm having trouble finding examples. I'd appreciate any good examples and sources of information for commercialization in general. Also, should we be focusing on other ideas or add more stuff to our presentation? Any help I get would be greatly appreciated.