Loved this film, a pleasent surprise after "Jersey Girl" (which I enjoyed, but was in nowhere near as good as his previous works).
One assumes it was what was left of their movie money that they made off "Bluntman & Chronic" in "Jay & Silent Bob Strike Back". As Brody says early in that film "You guys could probably buy your own convenience store now with all tha money you made". The film must have doen quite well and they must have gotten fed up of beating up people off the internet.