To state that all paying customers will pick up the tab for the late payers is only a part of the story here - this notion is a bit of an over simplification of the concept of the behaviour of clients in arrears and the actual costs of collection efforts. Especially given that their TOS already put their late interest fee at 2% per month compounded (annual equivalent of 26.82%).
The reality is that there is a spectrum of behaviours that run from:
--> Clients who are so obsessed about being late that in the weekend web payment issue described earlier by Toolatecrew, they will actually try to call in before being late to "pre-explain" the matter. They actually pro-actively "self-cure" their arrears.
--> Then there are those that aren't as paranoid about it, but they are still very conscientious about it. They will self-cure within a few weeks as soon as they see that a bill was missed or their bank didn't clear something. No action is needed from the company/creditor.
Given that the above scenarios actually represents more clients than you would think, most companies/creditors actually take no action for such cases. Further, with on-line payments the arrears payments are pushed from the client on pretty much a straight thru manner to cure the account with little to no manual touches. Therefore, costs are pretty much nil, and, the late interest charges should be fair compensation. Even if a CSR has to handle a call and set up a debit to pull the money from the client's bank account, it shouldn't cost anywhere near $25 to handle such a call.
--> The next tranche of clients will self-cure when they see the next bill come in showing the missing payment, ie more than 30 days late but less than 60. The jolt of the next bill is all that is needed. No real additional costs and interest is charged/collected.
--> The final tranche is a little more habitual and a little more costly to deal with. Some will cure with cheap touches such as a letter or e-mail or an automatic dialler leaving a voice-mail. The rest though, will require high degrees of handling by CSRs and other methods. Again though, interest is accruing and should be proximate to the costs to collect. In the end though, this is typically a small number of clients.
Any shortfall after all that is either due to too low of a late interest charge, or bad decisions to apply too many costly methods to collect, or poor results from collection efforts, or overly liberal customer acquisition strategies (or some combination). It's easier for a complacent and do no wrong management to "address" their arrears issue with the fee card instead of facing up to the fact that they have made less than ideal decisions or they have put less than ideal people in place.
IMHO, management took what they perceived to be the easiest way (and what they thought would be the lowest profile way) to bring in more revenue without adding costs and without addressing the underlying issues in the business wrt their various arrears policies and procedures. They probably also could have done more to vet clients before taking them on and a heavy handed collection policy covers up somewhat for an overly aggressive new customer acquisition policy.
Their own TOS (the one that was challenged) points out that they can suspend service and charge a $50 termination fee if a client goes 30 days late (plus a re-connection fee too). However, this probably looks bad in subscriber counts and is more costly to administer, so instead - they ignored this hard-stop measure and milked clients past 60 days with the fees. Either way, they made the mess themselves and good on the courts for sticking up against usurious charges.
If they're serious about the drag on costs from these clients, then follow the TOS and cut them off at 30 days late - otherwise they should suck it up as the cost of business. If the industry is as competitive as they make it out to be, then rates won't rise. If they do, then there's other (albeit limited) solutions to turn to.
mickk - the courts aren't saying that at all. If you're late you can certainly be charged. What they are saying is that there are limits to what can fairly be charged.