Basically, The Daily Mirror newspaper stupidly and carelessly associated it with the killing, but that's about it. A typical child psychologist linked Child's Play 3 with the murder because it was amongst the video nasties in the boy's home at the time and obviously didn't have a liking for the title. Their absurd analysis was then printed by the paper. It was proven months later that the boy's who committed the murder had in fact not even "seen the film" so all that foolish paper and child psychologist ended up doing was drastically increasing public interest in the film which was initially considered to be a flop. This caused some store owners to quickly remove Child's Play 3 from their shelves, the film was never banned.
Looking back on this tragedy, I still feel sick, and full of sorrow for that poor little boy and his family, and how frightened he must've been at the time of his abduction. However, I'm also disgusted at looking back on this case, because of the pathetic scapegoats they used to explain away how our society could create such monsters. Why was Child's Play 3 blamed? As I said, because the police on the case happened to find the Child's Play 3 video in one of the boy's house at the time of the murder, and the child psychologist assigned to the boys case decided to link it with the film. Despite the fact that both boys had a long history of violent, anti-social behaviour.
Chucky, with his violence, and remorseless behaviour provided a suitable scapegoat. In a way I can understand. Who wants to admit that a 10 year old is capable of such violent and horrific acts? Still, the situation was blown way out of proportion, and a lot of hype was fed by the media to the public. I'm sure everyone knows the effect hype has. Titanic for example - despite stunning visuals and good performances, not really a great movie by a long shot - but it's the highest grossing film ever. Someone in Australia saw it 150 times at the theater. Why? Great PR. Chucky had great PR too. Determined to make him Public Enemy Number One, and they succeeded. I believe this is one of the reasons it took so long for Bride of Chucky to come out.
I think people should stop grasping at things to blame it on. Robert Thompson and Jon Venables were ticking time bombs. If they hadn't killed Jamie Bulger, they would've killed someone else, a little way down the track. I believe what people fail to realise is that violent content in movies/tv shows/computer games/etc are always being blamed for the sickos society produces. I'm sure that if the sentencing judge had not made a reference to these videos being instrumental as negative influences, the video case of the movie would have been overlooked, and no matter what violent video it happened to be - I'm sure they would've found "links" to tie it in with the murder. That's the media. That's propaganda.