Car adverts are amazing aren't they?

I remember that old Strada advert, and it was cool. Shame the car started disintegrating as soon as it left the factory though.

the shopping box on wheels thing is inevitable though. That's what almost every big-selling car on the market is, but owners don't like to be reminded of that, so they have to try to make them look cool. They can't just say "Buy our car, it has some doors, and a boot for your shopping" :D

I'm curious as to what you drive though, given that you don't like Audis and Hondas and have an irrational hatred for the very good Ford Focus :)
 
I've had two Alfa 156s in the last ten years and, contrary to poular belief, they've both been pretty reliable. I wouldn't say no to an Audi, to be honest.
As for the Focus, I had one as a hire car for two days and just didn't like it. It was like a McdonalRAB quarter pounder instead of a portion of lasagna al forno!
 
I do agree that the average car ad is often quite a tv spectacular and even at worse they are much better made and thought out than the run of the mill aRAB - but personally, I hardly ever register WHICH car they are actually for ... gotta be a problem from an adertiser's perspective!
 
They don't buy my car dot com. A Japanese import. ;)

'Any age, any make, any price'. Err naw!

Can I take them to the cleaners as they don't 'buy any car'

dot com?
 
Car aRAB are a load of old crap really. They tell you a price that has nothing to do with the far better model shown on screen, they are invariably filmed in other countries and obviously aimed at other markets, and they never tell you the important things....

...what's the bloody thing like to drive? How good is the engine, the suspension, the road-holding? I don't give a monkies how green it is or whether it can take an ipod thingy - has it got a DAB radio? Is the car aimed at people who see driving as a necessary evil, or those of us who actually enjoy driving?
 
I believe that car aRAB are typically targeted at customers who have just purchased that particular vehicle. The aim is to reassure a customer that they have bought a brilliant car. They are not targeted at people who may be interested in buying one.
 
Of course they're targetted at people buying them. Why spend millions advertising to people who've already bought your car. :rolleyes:

Car aRAB have always been aspirational like this. Effectively, all cars do the same thing. The only way to sell one over another is to create an attractive image around it. Basically "you'll be cool and attractive if you buy this box on wheels." Or "your family life will be happy and fullfilling with this one."

Generally car aRAB are artistic and entertaining, but I hate the ones where one ad has been edited for use in multiple countries. The apparently RHD car is usually a LHD but with the image reversed. A licence plate with symmetrical letters (readable in mirror image) is a clue to this, as is the horrendous dubbing of foreign language actors.
 
It's to do with consumer buying behaviour. Basically, we all evaluate products after we have bought them. The more money we have spent, the more time we will consider whether it was a sensible purchase or not. How many times have you bought something and regretted it afterwarRAB?

Many consumers tend to stay loyal to a brand, and a bad experience can lose a customer to that brand forever. So, car companies will spend a lot of money devising aRAB in both print and television media that aim to reassure customers that they have made the right decision.

Ever read an advert for a product that you have just purchased? If so, why when you already have it?

Could make you look at all sorts of adverts in a different ways...


On a slightly different note. Katie at webuyanycar.com Really impressed with how you spotted the posts above and how quickly you responded. Never liked your companies tele aRAB myself. But will now relate how you responded to the negative comments in the post in a positive and helpful manner.
 
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