The line will be officially ending in Summer of 2010, replaced at the exact same time by a new, Bionicle-esque line. Interestingly enough, the names of the new figures actually sound like humans - and I've heard there rumors that Lego has been asked several times before by movie companies to make feature-length Bionicle movies with humans in them. This could possibly tie into the decision to cancel Bionicle - perhaps Lego is trying to find something that could be more marketable to demographics outside of 8-11 year old boys.