Can anyone help with restaurant marketing question?

Hi,
I'm encharge of the marketing in my restaurant, been racking my brains to come us with a plan of what to do and going over the same thing again and again! Can anyone have some input of fresh ideas please? Would be very much appreciated.

About the restaurant:
Sells alot of Chicken, Its near a cinema, tourist office ( already sorting out deals with them) but has a huge trade from tourists and students... any ideas? x
 
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