rogertheteacher
New member
In an article about the financial problems of USA Today, Newsweek reported that the paper was losing about $20 million a year. A Wall Street analyst said that the paper should raise its price from 50cents to 75cents, which he estimated would bring in an additional $65 million a year. The paper's publisher rejected this idea, saying that circulation could drop sharply after a price increase, citing the Wall Street Journal's experience after it increased its price to 75cents. What implicit assumptions are the publisher and analyst making about price elasticity?