I actually meant both. There were many occasions apparently where someone purchased it for themselves or a family member as a gift and grabbed the blu-ray by mistake thinking it was a dvd.
And dude...HDTV, a Blu-Ray player...these things arent in every household...just because you work at best buy "showing a demo" doesnt mean everyone has the things you're selling.
People have nice 27" - 36" TV's from the "flat screen" WEGA-ish "era" and they arent bad televisions. They produce a nice picture, and I'm sure many people probably won't be upgrading until they need to. So what I meant by 'maxed out' was actually spending the money to get yourself a quality HDTV to notice the difference in the picture. Not everyone has these things...and if you're going to get an HDTV, shouldn't you know more than the average person that the speakers on them are usually shit and you should be getting an external surround setup? And you probably shouldnt skimp on either of those things (would you recommend a no-name brand hdtv for blu-ray viewing to a customer with nothing extra?)...and in the end you really should end up with a maxed out setup or what's the point of bothering with Blu-Ray anyway? The speakers on my HD LCD sound like laptop speakers, I wouldnt dare use them or recommend someone else use them as a primary source of sound from the TV. I guess you would, huh?
It seems like you were looking for any way possible to pull the "I work at Best Buy" card for some reason.....rather than contradict my opinion and argue about a best buy demo, let's hear yours on the future of Blu-Ray, that was kind of point here...and I think you were failing to realize everything I mentioned above. What percentage of the country has HDTV's at this point? it's probably not amazingly high yet.