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Blog Talkback: The Megaphone Effect
- Thread starter mrdreadlocks28
- Start date
itsmeagian
New member
This was well-written and I fully agree. The time I decide to watch a show or not based on its promo is roughly around the second or third time I see it. Repeating it constantly does not change my mind or brainwash me or whatever they're hoping for.
Except everything ever in the history of advertising proves this is not true. The most popular products today got that way because they relentlessly, constantly bombard us with their advertising messages every time we turn around. Coca-Cola, McDonalds, Bayer Aspirin, Toyota, aren't necessarily better at making whatever they make than other companies, they're better at beating "brand awareness" into our minds until we submit. How many times have you thought, enough with the ads Geico, I get it? But they keep hammering you and when you need cheap insurance you're likely to sign up. No, it's not nice, and it's not the way you want it, but it's just the way it works.
Sometimes it doesn't work, but that's because either the message is poorly crafted or that the product is so bad that ads can't overcome it, like an Edsel. It doesn't mean the mass saturation strategy isn't valid.
Or, let me tell you a story about a soda named Moxie. Moxie beat Coke to the market and was at one time one of the most popular soft drinks in the US. It was endorsed by baseball god Ted Williams and loved by Calvin Coolidge. And it had an aggressive advertising strategy, just like Coke. But in the 1930s the price of sugar went up. Moxie chose to focus on sugar reserves, Coke kept up its advertising. What's in more people's fridges now?
As someone who works in marketing I believe in the power of social media and all that. But the "Megaphone" as chdr puts it, is still the most effective way.
Well-written article, man, even if I disagree with your points.
Sometimes it doesn't work, but that's because either the message is poorly crafted or that the product is so bad that ads can't overcome it, like an Edsel. It doesn't mean the mass saturation strategy isn't valid.
Or, let me tell you a story about a soda named Moxie. Moxie beat Coke to the market and was at one time one of the most popular soft drinks in the US. It was endorsed by baseball god Ted Williams and loved by Calvin Coolidge. And it had an aggressive advertising strategy, just like Coke. But in the 1930s the price of sugar went up. Moxie chose to focus on sugar reserves, Coke kept up its advertising. What's in more people's fridges now?
As someone who works in marketing I believe in the power of social media and all that. But the "Megaphone" as chdr puts it, is still the most effective way.
Well-written article, man, even if I disagree with your points.