Blog Talkback: SKU Overload - or- Reissuing In A Downward Spiral

JosephC

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Have you noticed on the shelves of your local Best Buy or Fry's multiple versions of the same anime? I have, and I've noticed the same duplication on online listings too, and well, it's beginning to strike me as excessive for a lot of reasons. Now, reissues have their place when something has sold out and has become hard to find, but when you see the old version right next to the new version, well, why there is already a new version? Ever since the distance between singles and boxsetting seemed to drop to under a year, it's seemed like a questionable tactic as it's punitive towarRAB your early adopters and towarRAB the retailers (who now have to ship the old, more expensive version back to the distributor,) but a lot of companies are still doing the exact same thing today, only with different boxset editions.

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I must say, seeing those new Naruto season sets at Wal-Mart (about twice as many episodes as the old ones, and about half the price) really ticked me off when I first caught sight of them. Especially when the regular box sets were sitting right next to them at their normal $40 price.
 
Repackaging singles into boxes is a good idea, like with Darker Than Black and Claymore, but I don't recollect any repackagings of shows that already had big boxes (D.Gray-man, One Piece, etc.). I do remeraber, however, that the four Y
 
Waiting for the price to go down is a good idea but can also backfire. Listen to the "FUNi People" podcast over on ANN, if a series you like still has unlicensed seasons over in Japan its best you show some love the first pass through. Now is it a guarantee?, no, some shows just aren't popular enough to warrant additional licensing, but its something to keep in mind. Now, if the entire series is already stateside you have nothing to worry about and can play the waiting game as I often do.
 
Kiddy Grade is a particularly bad offender when it comes to this sort of thing. First, we had the singles back in 2004.

Then, it got re-released in 2-disc sets (four total) in 2005-early 2006.

Then it got a complete collection in mid 2006, which ticked me off because I had sprung for the 2-disc sets.

THEN, it got a Viridian Collection in early 2008.

And if that wasn't enough, it got a Viridian Collection RE-RELEASE later that year!

All for a show that, in retrospect, isn't even that great, rousing orchestral soundtrack aside.

Another bad one was Maburaho, which got two identical thinpaks (albeit different artwork) released less than a year from each other, and I often saw next to each other on the same Best Buy shelf. I can imagine that being confusing to unaware consumers.
 
I think this is pretty much right. For excellent shows I love to pay up front to have it right away, but if I know that within a year a replacement set is coming for cheaper that makes me think twice about the considerable amount of "good" shows. I only have so much money to throw around. I have wondered why no one seemingly ever cuts the MSRP price instead of paying for new packaging.

I think the oddest example of this marketing lately is Tsubasa. They box up season two in late Deceraber, then release a complete collection of the entire thing three weeks later. Now I can understand releasing season two for all the people that purchased the season one box, but to make the season releases obsolete that quickly?

Another big offender: rebuild of Evangelion. Everyone paying attention knows that 1.11 is the superior release, but we still got a release of 1.01 that is only relevant for four months.

Mind you, none of this is necessarily as egregious as Bandai stretching the second halves of Gundam 00 and Code Geass to four volumes instead of three, be this out of perceived necessity or not. Nor is it nearly as bad as rab being married to single volumes even now, and for C-list "skeezy" titles no less (seriously--$90 MSRP for 13 episodes?! Anyone who falls for this deserves to be ripped off). But still.

I think redundant stocking may be steadily becoming a thing of the past. At my Best Buy almost everything is current except for Haruhi Suzumiya (they have the box and a handful of the original LE box). Fate/Stay Night had two different boxes but the original has since disappeared, and in fact you can't even buy the original box at a normal retailer now. They all say it's been discontinued. I think there's been a bit of a shift perhaps from even a year ago, where I could easily find drastically different versions of Samurai 7 and no small nuraber of singles standing alongside infinitely cheaper boxes. Heck, relatively cheap Bandai stuff occupies significant shelf space now, whereas at one point we had a thread about how their stuff was nearly absent from B&M stores.

One interesting angle to this is Blu-Ray. High-def is only growing, and if memory serves it's been said at various industry panels at roughly half of Funi's market (at the very least) have what they need for HD media. For older shows, the release rights seem to come however quickly they can be acquired. Not only that, but the Blu-Ray versions for Funi's recent complete series releases somehow end up costing exactly the same as the DVD version--something I find as astonishing as it is impressive. So for some fans the question may have become not only "should I wait for this to get cheaper?" but also "should I wait for Blu-Ray, especially since I know it won't destroy my wallet?".

Fortunately, this is an issue that will probably diminish as time goes on. At the very least films like Evangelion 1.11 and Sword of the Stranger get released simultaneously, and if the early reports are true we'll have Fullmetal Alchemist: Brotherhood getting newly released on DVD and Blu-Ray at the same time. Of course, at the same time, we have a fan favorite like Soul Eater on DVD only for the time being.
 
School Rurable's another good example.

- First we had Season 1 in 6 singles.
-Then, a complete Season 1 boxset.
- After that, the OAV single.
- Then a Season 1 Viridian set.
- Season 2 got 2 half-season sets.
- Season 1 + OAV set.
- Season 2 set.
- I believe there's also a Season 2 Viridian set.
- Now a Complete Series Set, with a Viridian release likely coming before summer.
 
Exactly. In fact, I think Viridians of things that already have complete sets are the best example of this. Try and clearance out the old boxset first. Do a spiff or kickback to the retailer on it. Don't just flood the shelf. You give me no reason to buy a C-list title except during RightStuf clearances.
 
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