Many writers and news reporters at least refer to their subjects by first name and last name in the first reference. Instead, the writer only used a person?s surname and that comes off as rude and disrespectful, especially on the first reference. Some readers may not even know who James Cameron is. Some readers with the same surname may even think, ?Who is this person who shares my last/first name??
I would suggest using titles (Mr. and Ms.) when referencing persons after their first names and last names, since not many writers do this anymore, or just use first names and last names for all references. Some writers and reporters may find these suggestions consuming and unnecessary, but I believe in helping viewers get to know their subjects and showing respect for the subjects. Simplicity does not always help.