Toyota is a car in many class. Small, Medium, Premium Sedan/Saloon/Jeep, Light Truck, Jeep, MPV, Sport, Roadster, Racing and so on.
Toyota has thousands of branch in the whole wide world and after sales service are very excellent.
Toyota engine doesn't really need extra care like others premium car or its class. Doesn't mean you can ignore manual book to change the engine oil regularly / due limit 5000KM
Toyota also follow trend in every aspects what others competitor do, technology, safety, fuel-economical...
Many auto-repair car could handle Toyota engine not like BMW / Mercedes / Audi that really needs Special mechanic engine.
Price for Toyota car compare to European Premium Car is much cheaper at same class. X= Toyota Crown V BMW 7 Series // Toyota Harrier V BMW X5 and so on
Servicing cost also cheaper compare to European Cars
Word by mouth made Toyota get many buyers thru out the world.
And has a lots things that made Toyota become King in Automotive Industry...^^