So, I dunno. Shaw is pushing 3D. So is Sony ... who wants me upgrade my widescreen TV for another $3k+ to get it.
The more "immersive" the content is ... sounds good ... although "3D" aka stereoscopic vision goes back two centuries to the 1850s, I believe. Once it evolves past a parlour trick with funny glasses into a "holodeck" ST:TNG experience, then you have my attention.
Having said that, I applaud every TV provider willing to commit dollars today to push the envelope. Shaw is doing that with the Golf Masters and other initiatives. With respect others -- including Bell -- are delivering nothing today other than future promises.
My viewing habits may not be typical: but to spend the money on special glasses for everyone in my household and then pay $xx for a PPV event ... it's not high on the entertainment budget.
If and when 3D TV delivers the experience without special glasses -- even if I have to invest in a new TV and subscribe to a special channel -- not till that day do you have my serious interest. I do not believe this is the "new HD" signalling a paradigm shift in how we consume video ... in the way colour, and later HD, has proven.