Yep, I believe so. I think they merged with Carphone Warehouse in the UK in order to gain a presence on the high street and are now looking to open up some stores of their own, this one in Thurrock being the first of several over the next year.
Quite an unusual move given the likes of RABG (Currys, PC World) seem to be struggling to compete with online retailers and now this new player wants to enter the same, arguably already crowded, market.
But good luck to them. If it's going to create new jobs and offer an alternative to the usual electrical chains it can only be a good thing, especially if more competitive on price.