Article: The Trouble with Google's Android Market

lovelygirl

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I'm written a new blog post detailing 10 reasons why Google's Marketplace sucks from a developers perspective:

The Trouble with Google's Android Market
 
Maybe you are not making a game android device owners want... how would any business say their product is great with a 50% return rate... it sounds more like a rant than a blog..... BTW my t-mobile vibrant allows me to purchase foreign apps... maybe your "friend" didn't see the use of a 2+ dollar app for playtime sake... you released it on the tail end of world cup to try capitalizing on the soccer marketability but A LOT of Americans only care for soccer when its on tv so to speak... ill admit I bought your app and returned it after less that an hour... lost my interest as fast as it grabbed it I initially...
 
Whilst I agree that the game may not satisfy some peoples taste, the game is known to be a major hit in the Flash world with over 10 million plays. Also it has been positively reviewed by almost all that have reviewed the game: appletell, crazymikeapps, slidetoplay, droidandroidgames, etc.. The problem I'm facing with Android is exposure, not so much the return rate. In my case this happens partly due to some Google issues that are explained in the article, but in general you may be surprised to learn that it is extremely common for people to return games on Android.
 
Yeah...you might wanna fix that...

50% of a return rate is pretty high. Are you offsetting it with a demo version (which is the proven way to sell games on both Android and the iPhone with far better results)? A game like "Red Card Rampage" is something I'd skip over just because it doesn't sound like a trajectory shooting type of game -- which I do enjoy. I understand the premise, but the name just says "soccer" to the average gamer. That in itself is a niche market which is fairly small. The name is the most important thing to increase visibility on the Android Market.

Marketing on both Android and the iPhone is complex, and requires lots of effort. However once you pass a certain threshold (like 15k users) it pretty much goes by itself...
 
4, 6 , and definitely 10 are the only points I'd argue are true. Having sold apps for my employer on both Android and iPhone proves valid. I guarantee you will get a higher return with a demo. Also, Android thrives on updates to bump visibility. Update often and you'll get a higher return.
 
Thanks! I'm planning on adding a bunch more levels and stuff and I'll try a demo version. In general though I was disappointed that, everything the same (not fair to count Apple cuz I did a lot of marketing for that), Android Marketplace did so low compared to Samsung Apps.
 
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