Are the 2008 NBA playoff commercials the "nail in the coffin" for any emphasis on

  • Thread starter Thread starter Big Z
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Big Z

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team basketball in the NBA? In case you somehow missed them, here are a few examples:

http://www.youtube.com/watch?v=2k-pNx3hynY

http://www.youtube.com/watch?v=JVl09aKmsW8

In all of these commercials, a star player from teams matched up in a series pretty much talks about themselves the whole commercial, with little to no mention given to his team. I guess this means the NBA marketing department given up trying to market actual teams.

Even the name of the commercials are ironic: "There can only be one".
 
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