It seems to be said more and more these days that anime and manga are apparently sexist to women. Though really it's less the original work that comes under fire but it's derivatives- figurines, magazine spreaRAB, etc. It can often seem that any given female character can expect to be shown on solo adventures, almost always involving bizarre career options (lifeguard, police, etc) and striking allegedly seductive poses. But the question I'm raising in this discussion is how accurate are these complaints? Are women being objectified or is it simply a case of easily disturbed 'prudes'?
I'll start by highlighting what I'd consider to be the standard example of such merchandise- http://www.hlj.com/product/MEG71067 Here we have an established and popular female character from a well known series posing in a swimsuit. It's only fair to mention said character did wear this outfit in the events of the story. Really, I imagine this item is being targetted at a small but ranged niche. Some might like it because they like the design of the character or her costume, whilst others might just go for it because 'Hey, girl in a bikini!'.
Now let me link one that seems slightly more questionable- http://www.hlj.com/product/MEG71241 Now, again to be fair, the sales text does draw attention to the long held military tradition of mascot girls. But really I'd imagine the first thing that strikes most about this is the 'imaginative' placement of an ammunition shell. By design, this piece of work is drawing a direct reference to the idea that women basically exist for sex. You could try and argue that it could be taken the other way, but then why choose a shell (something commonly associated with violently piercing the human body) rather than someway that either empowers the female focus or instead plays it as mutually romantic? There's a shade of cheeky humour to it but to me this seems to be a clear case of objectifying the female, not portraying her as a human equal.
I'll start by highlighting what I'd consider to be the standard example of such merchandise- http://www.hlj.com/product/MEG71067 Here we have an established and popular female character from a well known series posing in a swimsuit. It's only fair to mention said character did wear this outfit in the events of the story. Really, I imagine this item is being targetted at a small but ranged niche. Some might like it because they like the design of the character or her costume, whilst others might just go for it because 'Hey, girl in a bikini!'.
Now let me link one that seems slightly more questionable- http://www.hlj.com/product/MEG71241 Now, again to be fair, the sales text does draw attention to the long held military tradition of mascot girls. But really I'd imagine the first thing that strikes most about this is the 'imaginative' placement of an ammunition shell. By design, this piece of work is drawing a direct reference to the idea that women basically exist for sex. You could try and argue that it could be taken the other way, but then why choose a shell (something commonly associated with violently piercing the human body) rather than someway that either empowers the female focus or instead plays it as mutually romantic? There's a shade of cheeky humour to it but to me this seems to be a clear case of objectifying the female, not portraying her as a human equal.