[h=3]By Ian SherrAnd Jessica E. Lessin[/h]
Getty ImagesThe new iPad Mini
Apple Inc. Tuesday introduced the iPad Mini, the first major extension of the company's product line in more than two years, in an effort to further solidify its leadership in the mobile market.
Apple officially unveiled the new iPad Mini among a slew of other new products in time for the holiday season. Apple says it has sold 100 million iPads to date, and 94% of Fortune 500 companies use the device. Photo: Getty Images.
Formula Capital Managing Director James Altucher gives an investors perspective on the new Apple iPad Mini and says the new Kindle Fire may be a better device. Photo: Getty Images.
The smaller device, which was expected, comes with a 7.9-inch display, and is roughly half the weight of existing models, Apple said. It will start at of $329 for a model with 16 gigabytes of memory and be available Nov. 2, with preorders beginning this Friday.
Apple also unveiled a fourth-generation model of its existing iPad, just seven months after the company announced a new model it simply called "the new iPad." The latest iPad, Apple said, has a new processor chip, the A6X, and wider support for LTE wireless technology.
The event's marquee announcement, the iPad Mini, holds an odd distinction as being a product that Steve Jobs, Apple's late co-founder, had dismissed. Two years ago, as rivals such as Google Inc. and Samsung Electronics Co. began releasing devices with a 7-inch diagonal screen, he said that smaller tablets were likely to fail in the market. Apple executives here suggested those products simply weren't very good.
"Others have tried to make tablets smaller than the iPad, and they have failed miserably," said Phil Schiller, Apple's marketing chief, at an invitation-only event here.
He added that competitors' products were less usable, and that Apple had taken its time to ensure features, such as the screen and performance, were good enough that they would offer a clear benefit to customers.
[h=3]Photos: Apple's New Products[/h]
Bloomberg NewsApple CEO Tim Cook discussed the smaller iPad.
Apple Inc. Tuesday introduced the iPad Mini, the first major extension of the company's product line in more than two years, in an effort to further solidify its leadership in the mobile market.
Apple officially unveiled the new iPad Mini among a slew of other new products in time for the holiday season. Apple says it has sold 100 million iPads to date, and 94% of Fortune 500 companies use the device. Photo: Getty Images.
Formula Capital Managing Director James Altucher gives an investors perspective on the new Apple iPad Mini and says the new Kindle Fire may be a better device. Photo: Getty Images.
The smaller device, which was expected, comes with a 7.9-inch display, and is roughly half the weight of existing models, Apple said. It will start at of $329 for a model with 16 gigabytes of memory and be available Nov. 2, with preorders beginning this Friday.
Apple also unveiled a fourth-generation model of its existing iPad, just seven months after the company announced a new model it simply called "the new iPad." The latest iPad, Apple said, has a new processor chip, the A6X, and wider support for LTE wireless technology.
The event's marquee announcement, the iPad Mini, holds an odd distinction as being a product that Steve Jobs, Apple's late co-founder, had dismissed. Two years ago, as rivals such as Google Inc. and Samsung Electronics Co. began releasing devices with a 7-inch diagonal screen, he said that smaller tablets were likely to fail in the market. Apple executives here suggested those products simply weren't very good.
"Others have tried to make tablets smaller than the iPad, and they have failed miserably," said Phil Schiller, Apple's marketing chief, at an invitation-only event here.
He added that competitors' products were less usable, and that Apple had taken its time to ensure features, such as the screen and performance, were good enough that they would offer a clear benefit to customers.
[h=3]Photos: Apple's New Products[/h]
Bloomberg NewsApple CEO Tim Cook discussed the smaller iPad.