Apple Expected To Unveil New iPad As Tablet Wars Heat Up (Oct. 22, 2013)
Apple Inc. on Tuesday unveiled faster MacBook Pros and detailed its new desktop operating system Mavericks, trumpeting its more efficient use of power with claims that it will lead to 10 percent longer battery life.The Mavericks upgrade will be free and is available today through Apple's app store.
A 13-inch MacBook Air with Mavericks gets up to an hour longer Web browsing, and up to 1.5 hours more iTunes movie playback, Craig Federighi, Apple's Mac and iOS software chief told a crowd of journalists gathered for an Apple product event in San Francisco.Federighi said the new operating system offers better graphics and improved sharing of iBooks among devices and updated interface for Maps, which offers a flyover and new 3-D views.
Phil Schiller, senior vice president of worldwide marketing at Apple, said the new 13-inch MacBook Pro will weigh less than 3 pounds.
It will be priced at $1299, $200 less than its previous list price. It will start shipping Tuesday. The faster 15-inch MacBook Pro will start at $1,999 and will also ship starting Tuesday.
Schiller also gave more details about the anticipated black anodized aluminum cylinder-shaped Mac Pro desktop computer.
"People have been blown away by this design," Schiller said, calling it the fastest computer the company has ever made. He said prices will start at $2,999 and it will be available before the end of the year.
Apple fans are still anticipating news of a fifth-generation iPad and second-generation iPad Mini with Retina display before the product event ends.
Apple CEO Tim Cook took time for some cheerleading before announcing any new devices or software
Cook started off the presentation patting the company on its back for its approach to product design and the successful iPhone 5s and iOS7 launches.
Cook said iOS7 has been downloaded 200 times since its launch, making it the biggest and fastest softward updrade ever. Two-thirds of Apple mobile devices currently running iOS7, he said.
Apple is expected to unveil a fifth-generation iPad and second-generation iPad Mini this afternoon to hudnreds of journalists gathered at the Yerba Buena Center for the Arts.
Reports predict Apple will introduce a thinner, lighter iPad inspired by the iPad mini, with a faster chip inside and an improved camera.
The new iPad mini is also expected to have a faster processor and will be outfitted with a retina display.
Apple hopes the new devices will be the shot that revivies sales. During the last quarter, sales of iPads declined to 14.6 million units from 19.4 million units the previous quarter and 17 million for the same quarter last year.
In part, the drop was because Apple has taken longer than usual to introduce new tablets. And sales of tablets overall showed declines last quarter.
Besides new tablets, Apple will also likely refresh its line of MacBook Pro Retina laptops. The company is expected to introduce new versions that will use Intel's new Haswell chips, which are designed for efficiency. That means this year's version of the MacBook Pro Retina should have better battery life than before.
Another product Apple has already unveiled but not yet released is the redesigned Mac Pro. The company introduced the sleek heavy-duty computer this summer, and it will likely announce its release date as well as price on Tuesday.
Apple is also expected to give a release date and price for its Mavericks OS X, the latest version of its computer operating system. Reports say Apple could release Mavericks OS X as early as Tuesday or as late as Friday. It will likely cost around $19 to download, which is the same price as last year's Mountain Lion OS X.
Apple shares were up $6.61, or 1.2 percent, in premarket trading Tuesday after climbing 2.45 percent to $521.36 in trading Monday.
AAPL data by YCharts
AAPL data by YCharts
Apple Inc. on Tuesday unveiled faster MacBook Pros and detailed its new desktop operating system Mavericks, trumpeting its more efficient use of power with claims that it will lead to 10 percent longer battery life.The Mavericks upgrade will be free and is available today through Apple's app store.
A 13-inch MacBook Air with Mavericks gets up to an hour longer Web browsing, and up to 1.5 hours more iTunes movie playback, Craig Federighi, Apple's Mac and iOS software chief told a crowd of journalists gathered for an Apple product event in San Francisco.Federighi said the new operating system offers better graphics and improved sharing of iBooks among devices and updated interface for Maps, which offers a flyover and new 3-D views.
Phil Schiller, senior vice president of worldwide marketing at Apple, said the new 13-inch MacBook Pro will weigh less than 3 pounds.
It will be priced at $1299, $200 less than its previous list price. It will start shipping Tuesday. The faster 15-inch MacBook Pro will start at $1,999 and will also ship starting Tuesday.
Schiller also gave more details about the anticipated black anodized aluminum cylinder-shaped Mac Pro desktop computer.
"People have been blown away by this design," Schiller said, calling it the fastest computer the company has ever made. He said prices will start at $2,999 and it will be available before the end of the year.
Apple fans are still anticipating news of a fifth-generation iPad and second-generation iPad Mini with Retina display before the product event ends.
Apple CEO Tim Cook took time for some cheerleading before announcing any new devices or software
Cook started off the presentation patting the company on its back for its approach to product design and the successful iPhone 5s and iOS7 launches.
Cook said iOS7 has been downloaded 200 times since its launch, making it the biggest and fastest softward updrade ever. Two-thirds of Apple mobile devices currently running iOS7, he said.
Apple is expected to unveil a fifth-generation iPad and second-generation iPad Mini this afternoon to hudnreds of journalists gathered at the Yerba Buena Center for the Arts.
Reports predict Apple will introduce a thinner, lighter iPad inspired by the iPad mini, with a faster chip inside and an improved camera.
The new iPad mini is also expected to have a faster processor and will be outfitted with a retina display.
Apple hopes the new devices will be the shot that revivies sales. During the last quarter, sales of iPads declined to 14.6 million units from 19.4 million units the previous quarter and 17 million for the same quarter last year.
In part, the drop was because Apple has taken longer than usual to introduce new tablets. And sales of tablets overall showed declines last quarter.
Besides new tablets, Apple will also likely refresh its line of MacBook Pro Retina laptops. The company is expected to introduce new versions that will use Intel's new Haswell chips, which are designed for efficiency. That means this year's version of the MacBook Pro Retina should have better battery life than before.
Another product Apple has already unveiled but not yet released is the redesigned Mac Pro. The company introduced the sleek heavy-duty computer this summer, and it will likely announce its release date as well as price on Tuesday.
Apple is also expected to give a release date and price for its Mavericks OS X, the latest version of its computer operating system. Reports say Apple could release Mavericks OS X as early as Tuesday or as late as Friday. It will likely cost around $19 to download, which is the same price as last year's Mountain Lion OS X.
Apple shares were up $6.61, or 1.2 percent, in premarket trading Tuesday after climbing 2.45 percent to $521.36 in trading Monday.
AAPL data by YChartsAAPL data by YCharts