A new report says Apple's trying to woo cable companies on ad skipping technology for TV programs.
July 15, 2013 2:47 PM PDT
(Credit: CNET)
There's new fuel for the fire that Apple's working on technology for an updated TV set top box or TV platform.
Citing unnamed sources, tech writer Jessica Lessin (formerly of the Wall Street Journal), says Apple's been meeting with cable companies to pitch a service that would let TV viewers to skip commercials.
That feature would be worked into a "premium" service Apple TV owners would buy into, the report says, adding that Apple would then pay networks when it occurred.
Apple's TV set top box remains limited to prerecorded content instead of live TV channels, though Apple has dabbled in offering its own presentations, like keynotes and concerts, live. A series of rumors has pointed towards the company expanding from selling content a la carte to a subscription that would rival what people purchase from their cable providers.
Apple would not be the first company to offer users a way to skip ads on TV programming. TiVo and ReplayTV offered the feature to consumers more than a decade ago, and it's since permeated to the DVRs cable providers offer to customers. More recently, companies like Dish and its Hopper technology can skip commercial blocks, though the feature can be limited on certain programming, and has raised legal ire from major broadcast networks who say it violates copyright law (disclosure: CBS is one of those broadcast networks, and CBS Interactive is the publisher of CNET News).
Apple declined to comment on the report, calling it rumor and speculation.
July 15, 2013 2:47 PM PDT
There's new fuel for the fire that Apple's working on technology for an updated TV set top box or TV platform.
Citing unnamed sources, tech writer Jessica Lessin (formerly of the Wall Street Journal), says Apple's been meeting with cable companies to pitch a service that would let TV viewers to skip commercials.
That feature would be worked into a "premium" service Apple TV owners would buy into, the report says, adding that Apple would then pay networks when it occurred.
Apple's TV set top box remains limited to prerecorded content instead of live TV channels, though Apple has dabbled in offering its own presentations, like keynotes and concerts, live. A series of rumors has pointed towards the company expanding from selling content a la carte to a subscription that would rival what people purchase from their cable providers.
Apple would not be the first company to offer users a way to skip ads on TV programming. TiVo and ReplayTV offered the feature to consumers more than a decade ago, and it's since permeated to the DVRs cable providers offer to customers. More recently, companies like Dish and its Hopper technology can skip commercial blocks, though the feature can be limited on certain programming, and has raised legal ire from major broadcast networks who say it violates copyright law (disclosure: CBS is one of those broadcast networks, and CBS Interactive is the publisher of CNET News).
Apple declined to comment on the report, calling it rumor and speculation.