This undated photo provided by Apple shows the screen on an iPhone using Apple's iBeacon, offering precise location technology.(Photo: AP)
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Apple is launching location-based iBeacons at its 254 stores in the U.S. to serve as guides once activated using the Apple Store app.
According to the Associated Press, the iBeacon works with Bluetooth to share alerts while walking through an Apple store. A user could pull up a recent order that employees can complete, or queries about whether you want to upgrade your device.
The iBeacon runs through Bluetooth, and is available on any iPhone, iPad or iPod Touch running iOS 7 or later. Users must have the Apple Store app installed to receive in-store notifications.
Other retail apps have used similar location-based tech. For example, Shopkick will send discounts when shopping at specific stores.
The iBeacon service is optional. Users must have Location Services turned on to use iBeacons.
Follow Brett Molina on Twitter: @bam923.
