Why not?
It's not like anyone other that dyed int he wool Liberals watch MSNBC anyway ... just look at their ratings.
They are putting people up there that their base likes. They obviously don't care about expanding their base.
Hell, I wouldn't put it beyond both General Electric and Microsoft to NOT want MSNBC to make money. They both get to use it as a "tax write off". Pour money down a hole, write off the loss, and spread their Liberal message to a few million to boot. It's a Win/Win for them.