Now that you have learned about the Fashion Cycle and different consumer types, you will take on the role of fashion forecaster. A fashion forecaster is a fashion expert who researches the market and informs their clients about what's hot and what's not. Today, because of the direction in which the industry is heading, fashion forecasting takes a more global perspective than it has in the past. Fashion manufacturers, designers, and product developers for private collections can spend tens of thousands of dollars a year to employ fashion forecasters that provide forecasting reports. In fact, this service is so vital to the financial health of a company that many segments of the industry operate their own forecasting divisions.
As a fashion forecaster you have been asked to gather data about two of the latest fads or trends you see on the street. You will report your findings on the discussion board. Your client has requested that you consider the following in your discussion:
* What are the latest fads and trends you see on the street?
* Do you notice predominant colours, fabrics, or embellishments being used?
* Do you notice a predominant shape(s) or silhouette(s)?
* What is the predominant age of the consumer?
* What do you believe inspired the fad or trend and why?
* How long do you believe these two fads or trends will last and why?
As a fashion forecaster you have been asked to gather data about two of the latest fads or trends you see on the street. You will report your findings on the discussion board. Your client has requested that you consider the following in your discussion:
* What are the latest fads and trends you see on the street?
* Do you notice predominant colours, fabrics, or embellishments being used?
* Do you notice a predominant shape(s) or silhouette(s)?
* What is the predominant age of the consumer?
* What do you believe inspired the fad or trend and why?
* How long do you believe these two fads or trends will last and why?