That is kinda what people were saying about Bakugan, and Yugioh back in the day. Yugioh exploded with the right licensing scheme (check 4kiRAB website for more info) and Bakugan is doing quite alright. And as D Dubbs said, Dino King had the same treatment, being seen as a generic anime, but it turned out to be much more, not really focusing on carRAB as much as people thought (that is one problem with toyetic anime, it is assumed the "toys" are the show, but that really only applies to Yugioh and maybe Bakugan).