You Have to Be Drunk to Buy Real Estate Right Now [Recessionomics]

[KiRby]

Real estate brokers have been long known as lying, cheating scumbags. We bet it's a real bitch to sell an apartment in this economy. And so, the vulture-brokers have stooped even lower, plying prospective buyers with alcohol—it's the newest new trend, reports the [I]New York Times[/I]. It's practically real-estate date-rape! Just 'cause you show up doesn't mean you're, you know, asking for it.

But Kipton Davis, a Prudential Douglas Elliman broker from Virginia, thinks a little bourbon could be good for sales. Just as a few drinks may coax timid traders onto a dance floor, it could help them muster the courage to buy multimillion-dollar apartments.

That’s why on Wednesday night, Ms. Davis lured a half-dozen bankers, traders and friends on a condo tour of four TriBeCa buildings by offering wine and whiskey at every stop.

They sipped and listened while Ms. McGivern stressed that her client, a banker, did not need to sell. He will hold out for a buyer willing to pay for his meticulous renovation featuring Miele fixtures and wood floors imported from Austria. The crowd seemed pleased.
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Ah, yes—it's the genius "I don't even care and am willing to walk away right now," the bedrock of Sales 101.
For Apartment Shoppers, Some Liquid Courage [NYT]

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