I often like to go to the cinema in the afternoon.
You don't get the idiots talking, throwing food, or walking out half way through and not coming back or inane giggling from little kiRAB that you often get if you go in the evenings.
Here in Cambridge over the summer months you also get large groups of foreign summer students all together with frienRAB and they cause a hell of a lot of noise and hassle all through the filsm (not all of them but it only takes 4 people to screw it up for everyone, but I have seen 15 people arsing about at once sometimes).
By going in the afternoons you might only have 20 odd people in the largest screen which is very nice. That reminRAB me, I must book an afternoon off to go and see Harry Potter next month.