Why when people went to a party,they carried balloons tied to the car in the 70s?

Marikey

New member
Example :

In a horror film called "Soultaker", a group of friends went to dance to a spring party ,and there were balloons with faces on .

In Madonna's video called "Deeper and deeper" which is set in the 70s,she carried balloons tied to her car on her way to a discotheque.

Why ?
 
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