If you think about it, each one of us has different natural and acquired capabilities. Some of us learn new languages quickly, some are more social than others, and some remember the face of each person they've come across. These strengths determine how we think and make decisions. Yes, this is probably obvious—different people think in different ways. And yet the consequences of this couldn't be any more powerful: It means that people interpret what you're saying in different ways, based on the way they think. More »
