Why the hell does the Apple Store have stock, but no one else does?

I ordered my iPhone 4 from one of the telco's here in Australia (3), and they told me that it was going to be a 3 week wait for it. Fair enough.

But when I go to the Apple Store the next day, they had PLENTY of stock. How is it that the Apple Store has stock but the other telco's have to wait 3 weeks for stock? Thats just ridiculous.
 
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