im not sure i understand what you mean... but i will try to answer.
when you get something new you want to show it off. instead of wearing something that you have worn many times before, you want to wear the new addition.
answer mine anyone?
http://answers.yahoo.com/question/index;_ylt=AnvRnKExDHqsuB39buDTG.Psy6IX;_ylv=3?qid=20080922132810AA7oGjA