Why on the PETA2 Web Site do they call fish "kittens of the sea"?

[emtmoose123]

it is all a part of a campaign to make ALL animals cute and cuddly.. just look at their " we are not nuggets" ad

 

[William H]

Why? because they are idiots, that's why. please check the web site, its so stupid.

 

[HawkEye]

They say pets are, "Better dead then bred". They can kiss my butt.