Obviously if you want to buy a phone that costs hundreds of pounds, you want to protect it. So I was looking around trying to find ideal cases for my new iPhone 4 when I thought about buying an Apple Bumper. After watching some American reviews on Youtube, I looked at the UK price of the Bumper, because they had stated it was $30 in the US. After visiting the UK store, I noticed that the Bumper was £25! After converting $30 in to sterling, it came up at around £19.74. But if you want to buy from the UK store, you also have to add on shipping and VAT to the Bumper it costs around £30! Why is it so much cheaper in the US?