Why is it so hard to find men's sterling silver watches?

Besides the Native American bracelet watches that I do like, but I'm looking for a casual/dress watch of solid sterling. A traditional looking wristwatch with silver case and bracelet is what I'm ultimately looking for, but a silver case and leather strap is fine too. I did find two men's watches made by Rotary but I was hoping to find more.

Why is there so little selection? I thought there would be a bigger market for this.
 
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