Why is Gatorade the official drink of the NBA and other sports?

[Fallout]

Is there really something significant about it?
I think water would do just fine...

 

[mang leonidas!]

because it's got electrolytes! LOL

 

[That Girl]

It's nothing special. Just sugared, caloried, colored, flavored, and fattened water.
What about POWERADE?! That Blue Mountain flavor is seriously fantastical and does wonders to your taste buds. =)