Why does Family Guy release a new "Collector's Edition" box set every time a new season comes out on DVD?

Herp Derp

New member
After the release of season 6, a "special", deluxe, collector's edition box set of Seasons 1-6 came out, with supposed exclusive packaging. Same thing happened with seasons 7, 8, 9, 10 - and now 11? Who's gonna constantly keep buying these?
 
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