I think many women think they can change a man. Instead of finding a man that fits the qualities she wants, she finds a man "who could be" what she wants. When she finds out that he isn't going to change (most women don't either) she can't figure out where she went wrong. We see the potential. The problem is, not everyone wants to reach their potential and it can't be forced on someone. It's the same reason so many people make mistakes in relationships. They want to find someone who can make them happy, when the truth is, that can only come from inside yourself.