Why do women complain about this but do nothing to change it?

A lot of women complain that society places so much emphasis on their physical attractiveness. They think it is unfair that they have to place emphasis on their looks and men don't have to. I think it's fair because eventhough women have to focus on looks men have to focus on finances. A beautiful but poor woman can get guys easily but a wealthy ugly woman isn't that lucky, it's the reverse for guys a good looking but poor guy well have trouble getting a girl but a rich ugly guy would have no problem. Women have two ways they can change this : 1st. A large amount of the female population can stop basing men's attractiveness on how much money they make and actually go out with a guy or get married even if he makes less money than them or is unemployed. 2nd. Women can switch it and make it that men have to focus on looks but women in turn would have to focus on making money. Considering nowadays in the western world women have the ability to make a lot of money and even as much money as men because of feminism the 2nd way can be easily used but the problem is that in general successful women marry men who make more money than them.
 
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