Why did Ben & Jerry have to give up their business to Unilever when they...

Steph

New member
...really didn't want too? I have to do a paper on Ben & Jerry's ice cream and I can't find out why they had to give up their business if they didn't want too. I have to explain why the sale of Ben & Jerry's occurred, even though they company's founders did not want it to happen. Also is the company more profitable now under Unilever?
 
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