becasue the japs want the owner not only suffer from the fact that he/she is a tree-hugging nerd, but also from the retarded looks of the hybrid econobox he/she is driving.
there was a time we had intel 3.6 GHz dual core Pentium Ds with more than 120W CPU consumption alone! now what? even intel's gone "green".
Pioneer ceased production of the high-end Kuro plasma TVs, they weren't "green", now you should buy LCD monitors and convince yourself "that's a TV!" forgetting the rule "PLASMA is TV" but "LCD is MONITOR"...