For this time of year, go out on the docks out there. Use the wind, do black and whites. Don't limit yourself to Muskegon either. Holland would be a prime place especially late spring early summer. Grand Haven too for that matter would be cool. How about Meijer Gardens? I like the look of barns and rustic areas, rural, agricultural type stuff.
P Coat and a white turtleneck out on a dock, on the water, you can do guys or girls that way and it still looks very classic "old spice" kind of shot. Cliche or not, if you do it right, it will be killer.
