Food is real popular. The restaurants have fresh fish they serve. The boats come into the dock and drop off fish everyday. You can even stroll around the area outdoors where they prepare the fish.
Lots of shops to buy souveniers, many restaurants, attractions, Ghiradelli Chocolate Factory, unique shops, the cablecars, and the ships to Alcatraz Island (the prison). You are right on the SF Bay and lots of tourists.