What's a Haswell? Intel names new chip after 84-person Colorado town - Stabley Times

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Posted by Phil Moore on Jun 2, 2013 in News, Tech |

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Intel has named its new microprocessor chip the Haswell, a name which diverges sharply from its more technical sounding chip names like Core 2 Duo and i7. But the name Haswell has roots which are even further off the technological map. In fact you’ll have to squint to find it on any map. The Intel chipset is named after the tiny town of Haswell, Colorado, with a population of eighty-four people and it less than one square mile in size. The hundred year old town is essentially just a group of houses built along the side of the Missouri Pacific Railroad near the state’s eastern border. So what does the town of Haswell have to do with the new Intel chip which bears its name?
Not a thing. Intel tells the Denver Post that one of its employees was looking through the U.S. zip code database for town names which might be suitable as product names, and chose Haswell without having any familiarity with the city itself. The tiny Colorado town is getting more publicity thanks to Intel than it’s likely gotten in its entire history since having been established in 1908. But while we’ll have to see whether the Hawsell processor turns the town of Haswell into a tourist destination for tech aficionados, the new chip will have an immediate impact on the tech industry.
Apple and various PC vendors which use Intel’s mobile processors in their laptops or tablets will be competing to be the first to deliver a Haswell based device to market, as the new low power chip allows for longer battery life or slimmer devices with smaller batteries.
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Phil covers tech for Stabley Times.


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