What was the concept of GM making all GMC, Cadillac, and Chevy trucks all look the same?

C

Coke Head

New member
Was it to save money or just another thing that is cheaply produced, but has very little quality in it. Back in the old days (early 2000's) the Escalade was the bomb, it was in a class of its own. Now it doesn't differ anything from the Yukon or Tahoe other than the interior or name plate.
Seriously...I don't know what I'm gettin here if I buy any of these cars one day.
 
Saves money and most consumers still belive there is a difference.

Back in the day GMC was created to give Pontiac, Cadillac, Oldsmobile and Buick dealers something to sell. Since none of them built trucks and it was too costly to add the entire Chevy line just to be able to sell a pickup truck to a Buick customer GM decided to create the GMC consumer line of trucks. It would have been way to costly to build all new trucks from the ground up so they just put a new grill on a Chevy added a few interior changes and called it a GMC.

Same thing with the Escalade, When the SUV craze hit big Cadillac wanted in on the action so they dressed up a Suburban and called it a Cadillac. When they realized how many Escalades they were selling and much profit they could make by dressing up the cheap to build Suburban in fancy leather and chrome wheels Chevy wanted in on the big profits too. So they created the Denali for GMC and added to the option list for the Suburban.

It's all about easy profits.
 
its called rebadge engineering.it is creating a new model without creating a new model.saves them alot of mulah.everyone does it.
dodge stratus-chrysler sebring
pontiac vibe- toyota matrix
chevy astro van-gmc safari
 
It saves money, starting in 1968 almost all Gm products shared the same body lines with something else, Chevy's Nova had a clone with every badge from Pontiac to Cadillac with only grill and taillight changes.
Ford/Mercury and Chrysler.Dodge/Plymouth did the same things.
 
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