What should Microsoft's next CEO look like? - The Seattle Times

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Originally published October 7, 2013 at 8:31 PM | Page modified October 7, 2013 at 10:13 PM
Does Microsoft need co-CEOs to succeed Steve Ballmer?
Or does it need a benevolent dictator?
Would it be better served by a tech visionary or a good turnaround manager at the helm?
Since Ballmer announced he would retire as CEO once his successor has been found — something expected before the end of next August — there have been plenty of rumors and speculation.
The Seattle Times asked several tech, management and business experts what they think Microsoft needs in its next chief executive and what they think of some of the top-rumored candidates: Alan Mulally, Ford’s chief executive and former Boeing Commercial Airplanes CEO; Paul Maritz, Pivotal chief executive, former VMware CEO and a former top-ranking Microsoft executive; Stephen Elop, most recently Nokia CEO, who will return to being a top-ranking Microsoft executive once the company’s purchase of Nokia is finalized; and Tony Bates, former Skype president and current Microsoft executive vice president for business development and evangelism.
Whoever takes the helm will have control of a corporate behemoth that last fiscal year saw nearly $78 billion in sales, produces the most-used computer operating system, and has tentacles in nearly every aspect of consumer and business computing.
But the new CEO will also face the huge challenge of increasing Microsoft’s footprint in the new computing world of mobile devices, where it has very little market share, and in the cloud, where it competes with earlier entrants such as Amazon.com.
Two CEOs needed?
Longtime Microsoft analyst Rick Sherlund of investment bank Nomura said he would like to see someone with a tech-product background who also has vision lead the company alongside someone with general management and turnaround experience.
“One person with both those skill sets — that would be hard to find,” Sherlund said. “If you could have co-CEOs, investors would be delighted.”
His dream team would be a pairing of Maritz and Mulally.
Maritz, Sherlund said, is “a very low ego guy. He wants to change the world with exciting new products and has a tremendous amount to contribute to the cloud, from a product-innovation standpoint. I think he would be very receptive to a co-CEO role.”
Bill Gates, chairman of Microsoft’s board and a member of the board committee searching for the next CEO, is likely to advocate for someone with some tech-product background, Sherlund said.
“So I’m thinking he would push hard for someone like Paul Maritz, who built the Server and Tools business at Microsoft.”
It may be, though, that what Gates is advocating is not what some top investors want, given that three of Microsoft’s top 20 investors were reported last week to be pushing for Gates to step down as chairman.
“I don’t think that Bill’s approach is to hand [the company] over to a good general manager,” Sherlund said. “My interpretation is that there’s frustration and some concern that Bill might be advocating for someone that the rest of the shareholders might not approve of.”
If a CEO — or co-CEOs — could be found who combines technological know-how and vision with management experience, then Gates might be comfortable stepping away from the board, Sherlund said.
In any case, it’s likely Gates’ role on the board will change and that Ballmer may be given some additional board responsibility once he steps down as CEO, Sherlund said.
“That’s being implied by some independent members [of the board] that are talking to investors,” Sherlund said.
Tech credibility a must
Michael Cusumano, professor of management and engineering systems at MIT’s Sloan School of Management, said he’d like to see Gates either agree to become more engaged in the company and help a new CEO in the transition, or step aside.
Right now, though, Gates “seems to be stuck in the middle.”
Microsoft seems to have lost its edge, become less aggressive, since the antitrust trials began in the late 1990s, said Cusumano, who’s written several books about Microsoft.
“It’s been too slow making decisions. There’s too much politics internally, too; many groups at war with each other, not really cooperating,” Cusumano said.
What Microsoft needs, he believes, is to “get back to the roots of what they do well: building platform software and tools for other companies to build more software. That was their margins as a company.
“They’re not great at anticipating consumer trends. They’re much more an enterprise-software company now, or an infrastructure-software company,” Cusumano said. (“Enterprise software” refers to software for corporations.)
Toward that end, Microsoft likely needs someone with technological experience and credibility, he said.
“The company is still dominated by engineers. I think they need someone the engineers can look up to.”
While Mulally is a very effective manager, he’s not regarded as a high-tech leader. “It doesn’t seem to be the right match,” Cusumano said.
Maritz, though, knows Microsoft and has credibility within the company, he said.
“Maritz is certainly an interesting candidate if you want to try to go back to the roots of Microsoft: infrastructure software, operating systems,” Cusumano said.
“I think he did a good job as CEO of VMware. That’s a type of tech that’s important now for enterprise computing. ... He’s seen the new world of cloud computing and virtualization, so he’s gotten experience away from the pure Windows world.”
Of Elop, Cusumano says: “I just don’t really get it.”
Sure, Elop has experience with telecommunications and mobile devices, which is important for any high-tech CEO, but “his time at Nokia was basically a disaster,” Cusumano said.

“ I don’t know if anyone could have saved Nokia in that situation. But I ask myself: ‘What did he do?’
 
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