What public events are authors expected to attend?

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RBLee

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Other than book signings are there any other events that an author should attend to promote his work?

What other means of promotion are there?
 
If there is a midnight release party, an author could always attend one of those. J.K. Rowling also to promote her books had a reading somewhere where she read a few chapters or so of one of the HP books after it came out. But book signings and tours are usually the most common way for authors to promote a book.
 
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