What is the Demograhpic, Geographic, and Psychographic Variables of the Chevy volt?

Most of the market info we get on the volt push it to urban non rural customers who drive 30 miles or less a day. The age range is 18 to 40 people that want to make a eco statement "look I spend money to save the environment. The price will also reduce the market with it being around $40000. I work in a small town dealer and don't really have the right market for the volt most people drive over 100 miles a day to work if they work out of town. The volt will be a 50 50 mix on gender.at least what GM is telling us.
 
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