Keno is right. It is usually associated with the late Hunter S. Thompson, who did a lot of writing for Rolling Stone and later wrote sports columns for ESPN. Hunter had a unique style as he wrote about his adventures. He once was hauled into the Nixon limo during the New Hampshire primary in '72 or so because he followed football and Nixon wanted to talk NFL.
Go read Fear and Loathing on the Campaign Trail, one of the most original political books in history, and hilarious.