Like say a person didn't want to just be "another" person. They wanted to be unique and stand out so they feel like they need to establish their own unique image.
And then say if that unique image then became a popular fad. What's a psychology term/concept for defining this transition from a personal desire to a groupish desire kind of thing?
And then say if that unique image then became a popular fad. What's a psychology term/concept for defining this transition from a personal desire to a groupish desire kind of thing?