What economical/financial or market values are most important when comparing two...

Dr.Qamar

New member
...companies? I am trying to compare two companies for a project. The companies are Apple and Microsoft and I have obtained their relevant balance sheets from LexisNexis. The problem is, I am no finance student so I don't have that much idea when it comes to all those values(figures like gross profit or rations like earning/pricing, gross profit margin etc). Also I dont know if its good when a value is high or low. Can anyone elaborate which 7 or 8 values I should use to differentiate the two companies? I am supposed to make a graph with these values.The comparison is so as to choose the best company for investment.
 
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